Colorways that Add Variety and Option to your Style Line Sheet
Colorways or Color Options are an added offering of a brand to give customers some options. When a brand can offer customers an option, they are more likely to get sales. So, a clothing brand’s success depends on how you provide your collection with its color options. Some of my customers give their feedback about color options. One buyer explained they got more sales on one color, and their inventory was exhausted. Once they finished one color option, they got the sales of other colors of the same style. In short, presenting your collection is incomplete without proper colorways. So, brands must plan their collections with appropriate research about fast-selling colors. Fashion tech pack designers do adequate research on colors, and they can give proper plans. You can offer two or three color options for every style this way.
The success of your collection is directly impacted by the right combination of colors you offer for a style. Your technical designer has a significant role in helping you choose the right colors per fashion trends. A designer must demand the right seasonal color and work around the collection. Color Options are an integral part of tech packs and should come with the package. Many technical designers charge extra for each colorway as a wrong practice. The colorway is a part of the production tech pack; without it, the tech pack is incomplete.
Consulting Technical Designers & Clothing Manufacturers for Color Options
Your collection becomes meaningful for buyers with colorways for each style. The demand for your styles has more chance than styles with no color option. Also, the right mix of color combinations is essential with the fabric’s color, mix-and-match graphics, and embroideries in your style. Use Pantone shades and pick the correct color code for your styles. Consult your clothing designer and manufacturer if you are producing a small quantity. Because most of the time, there is an MOQ issue. Fabric manufacturers have MOQ for each color they make. But if you choose colors from available fabrics, then it does not affect your low quantity much. Fabric manufacturers keep a set of fast-moving colors and stock fabric for those. So, we opt for ready fabrics and available colors to produce smaller quantities.
Urban Purple is a group of technical fashion designers and consultants. We also run a digital download store for fashion tech packs, graphics, and textile prints. To learn more about our offering and buy fashion tech packs, visit the tech pack template store. You can choose your collection tech packs from a wide range of fashion tech packs. The tech packs are tested in factory environments. So, you can select your styles and buy from there. Download the apparel tech pack template with a detailed measurement spec sheet. You get the source vector file of the tech pack with the spec sheet in Excel format.